On July 3rd, Geoffroy Roux de Bézieux, a successful French entrepreneur, was elected President of MEDEF, replacing Pierre Gattaz for the next five years.
Already involved in MEDEF’s activities, he has been associate Vice-President and Treasurer of MEDEF where he was also in-charge of the Economy including taxation, innovation and digital.
Graduated from ESSEC Business School, he joined the Commandos Marine, the Special Operation Forces of the French Navy. He served in Djibouti and Lebanon.
Mr. Roux de Bézieux, 56 years old, started his career at L’OREAL where he has worked ten years, first as marketing director in England and then as Directorate General in Poland. In 1996, at 34, he created THE PHONE HOUSE, the first store chain entirely dedicated to mobile phones. When he left, the company had opened 2 000 stores and had 10 000 employees.
In 2004, he created OMEA TELECOM and launched BREIZH MOBILE, the first alternative mobile operator. In 2006, he convinced VIRGIN group to invest in the project and launched VIRGIN MOBILE.
In 2014, Geoffroy Roux de Bézieux created NOTUS-TECHNOLOGIES, an investment fund specialized on outdoor and gastronomy.
He has been decorated with the awards of “Chevalier de la Légion d’Honneur”, the highest French order of merit for military and civil merits, and “Ordre National du Mérite”.
In his victory speech, Geoffroy Roux de Bézieux declared that, as President of MEDEF, he will “continue the fight for competitiveness” of French companies “both on the cost of labor and on taxes”.